{"product_id":"black-4-0-the-blackest-black-paint-in-the-known-universe","title":"BLACK 4.0 (or is it?) - The blackest black paint in the known universe","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBlack 4.0 (or possibly 3.0 in a very convincing disguise)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e⚠️ \u003cstrong\u003eA note before you buy\u003c\/strong\u003e \u003cem\u003e(we respect you too much not to say this upfront)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne of our customers recently made a discovery: Black 4.0 may just be Black 3.0 wearing a new jacket and quietly hoping nobody notices.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe ruse, as it were, has been literally uncovered - as in, peel back the label and there's the old 3.0 one underneath. Now, if we're being generous (and we're trying to be), the most likely explanation is that Culture Hustle genuinely did upgrade their formula, but found themselves sitting on a stockpile of old 3.0 bottles. Being a small company that cares about waste, they thought: \u003cem\u003edon't bin them, re-label them\u003c\/em\u003e. And honestly? We applaud that instinct. We just wish they'd told us all. A tiny note on the label would have done it - something like \u003cem\u003e\"peek behind this and you'll understand how seriously we take minimising waste - but inside, we really did level up\"\u003c\/em\u003e 🤷♀️\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIf you bought a bottle from us before 28th April and you're feeling a little deceived, please get in touch. We've got commiserations and store credit ready for you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIf you'd still like a tub of this wonderful, possibly-still-3.0 paint - please go ahead. But do it fully informed.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBlack 4.0 \u003cem\u003e(we think)\u003c\/em\u003e is the original, blackest, mattest acrylic paint on Earth - made by artists, for artists. This is the black that broke the internet, and we were specially invited by the art renegades at Culture Hustle to bring it to our shop. Honestly, how could we resist stocking the gothest paint known to man?\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt absorbs 99–99.4% of visible light, turning objects into silhouettes, flattening detail into voids, and swallowing shadows whole. Pure visual drama in a bottle - no reflections, no compromises, no questions answered about which version you're actually holding.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eI'm personally using Black 4.0 in the artwork and finishing touches for some of our made-to-order designs, so you'll be seeing its velvety darkness creeping into the collection soon. \u003cem\u003e(I'm still using it. It's still wonderful. Even if it is a deceitful little pot.)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e fine art, model making, cosplay, photography sets, spooky DIY projects - and any time you want blacker than black. Non-toxic and water-based, it's safe to use and deeply satisfying to play with.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAt a glance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBlack 4.0 by Culture Hustle \u003cem\u003e(new label, debatable contents)\u003c\/em\u003e - special collaboration \u003cem\u003e(which we may mildly regret)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAbsorbs 99–99.4% of visible light\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eThe gothest, blackest black paint known to man\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUltra-matte acrylic - water-based \u0026amp; non-toxic\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e150ml bottle - covers approximately 2–5m²\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUsed in our made-to-order artwork \u0026amp; designs\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePerfect for art, models, cosplay \u0026amp; DIY magic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml | \u003cstrong\u003eFinish:\u003c\/strong\u003e Ultra-matte | \u003cstrong\u003eCoverage:\u003c\/strong\u003e ~2–5m² depending on surface\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e⚠️ \u003cem\u003eWarning: May cause spontaneous goth feelings, dimensional rifts, or the overwhelming urge to repaint your entire existence.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"Default Title","offer_id":56915262964043,"sku":"CULTBLACK4","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/9976\/9931\/files\/culture-hustle-black-4-0-paint-250ml.webp?v=1774858294","url":"https:\/\/www.eyellcart.com\/products\/black-4-0-the-blackest-black-paint-in-the-known-universe","provider":"Eyellcart","version":"1.0","type":"link"}